Director or Manager of Marketing
Location: Cambridge, MA: Hybrid model preferred, full remote for an exceptional candidate
Reports to: SVP of Sales and Marketing
About Scilligence
Scilligence is a leading technology company where innovation meets informatics to unlock the full potential of scientific research. We foster a culture of innovation, collaboration, and excellence and aim to empower organizations across pharmaceuticals, biotechnology, academia, and government agencies with cutting-edge solutions that streamline R&D processes, drive innovation, and pave the way for scientific discoveries.
Position Overview
The Director or Manager of Marketing will lead and execute Scilligence’s marketing strategy to elevate brand presence, generate leads, and drive growth. This role requires a visionary leader with strong analytical skills, creativity, and a proven track record in developing and managing successful marketing programs.
Key Responsibilities
Strategic Leadership
• Develop and implement a comprehensive marketing strategy aligned with Scilligence’s business objectives to help drive growth and market share.
• Identify market trends, customer insights, and competitive dynamics to inform marketing initiatives.
• Define and track KPIs to measure the effectiveness of marketing strategies.
Brand Development:
• Strengthen the Scilligence brand identity, ensuring consistent messaging across all channels.
• Manage conference presence and public relations, including press releases, thought leadership, and media relations
• Oversee digital campaigns, SEO/SEM, email marketing, and social media strategies.
• Leverage analytics to optimize performance and ROI of digital marketing efforts.
• Demand Generation:
• Lead efforts to generate qualified leads through multi-channel campaigns.
• Collaborate with sales teams to create alignment and track lead conversion rates
Content Creation
• Develop engaging content strategies, including blogs, whitepapers, case studies, and videos.
• Ensure high-quality, relevant content tailored to the target audience
• Foster a collaborative and innovative environment.
Budget Management:
• Work closely with the SVP of Sales & Marketing on planning and managing the marketing budget to ensure efficient allocation of resources.
• Assess ROI for all marketing activities and adjust plans as needed.
Qualifications
• Bachelor’s degree in Marketing, Business Administration, or a related field
• 8+ years of experience in marketing
• Proven track record of driving growth through innovative marketing strategies.
• Expertise in digital marketing tools, platforms, and analytics.
• Strong communication, presentation, and interpersonal skills.
• Experience in research, SaaS-related technology preferred.
What We Offer
• Competitive salary and performance-based bonuses.
• Comprehensive benefits package, including health, dental, and retirement plans.
• Opportunities for professional development and career growth.
• A dynamic, collaborative, and inclusive company culture.
How to Apply
Please send your resume, cover letter, and portfolio (if applicable) to [email address] with the subject line “Director of Marketing Application – Scilligence
Scilligence is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.